Field dossier for Advertising and marketing: who is hiring and where.
By AtiveSite · Published 07/11/2026 · Updated 07/11/2026 · Every figure is linked to its source below.
The field Advertising and marketing (Werbung und Marketing) has 3,160 live job ads in Germany today (0.9% of all ads).
3,160 live ads. The tables below count ads by field, occupation, employer and place.
| Occupation ⇅ | German title ⇅ | Live ads ⇅ | Share ⇅ |
|---|---|---|---|
| Callcenteragent/in | Callcenteragent/in | 703 | 22.2% |
| Account-Manager/in | Account-Manager/in | 415 | 13.1% |
| Key-Account-Manager/in | Key-Account-Manager/in | 285 | 9.0% |
| Produktmanager/in | Produktmanager/in | 283 | 9.0% |
| Marketingfachkraft/-assistent/in | Marketingfachkraft/-assistent/in | 194 | 6.1% |
| Telefonist/in | Telefonist/in | 185 | 5.9% |
| Social-Media-Manager/in | Social-Media-Manager/in | 158 | 5.0% |
| Betriebswirt/in (Hochschule) - Marketing | Betriebswirt/in (Hochschule) - Marketing | 139 | 4.4% |
| Onlinemarketing-Manager/in | Onlinemarketing-Manager/in | 135 | 4.3% |
| Kaufmann/-frau - Dialogmarketing | Kaufmann/-frau - Dialogmarketing | 120 | 3.8% |
| Kaufmann/-frau - Marketingkommunikation | Kaufmann/-frau - Marketingkommunikation | 117 | 3.7% |
| Servicefachkraft - Dialogmarketing | Servicefachkraft - Dialogmarketing | 108 | 3.4% |
| Teamleiter/in - Callcenter | Teamleiter/in - Callcenter | 90 | 2.8% |
| Content-Marketing-Manager/in | Content-Marketing-Manager/in | 79 | 2.5% |
| Performance-Marketing-Manager/in | Performance-Marketing-Manager/in | 76 | 2.4% |
| Leiter/in - Marketing | Leiter/in - Marketing | 58 | 1.8% |
| CRM-Manager/in | CRM-Manager/in | 56 | 1.8% |
| E-Mail-Agent/in | E-Mail-Agent/in | 54 | 1.7% |
| Kundendienstberater/in | Kundendienstberater/in | 53 | 1.7% |
| Fachkaufmann/-frau - Marketing | Fachkaufmann/-frau - Marketing | 47 | 1.5% |
| Sales-Manager/in | Sales-Manager/in | 46 | 1.5% |
| Content Creator | Content Creator | 44 | 1.4% |
| Office clerk | Bürokaufmann/-frau | 43 | 1.4% |
| Fachkaufmann/-frau - Teleservice | Fachkaufmann/-frau - Teleservice | 39 | 1.2% |
| Category-Manager/in | Category-Manager/in | 37 | 1.2% |
| Employer ⇅ | Live ads ⇅ | Share ⇅ |
|---|---|---|
| PerZukunft Arbeitsvermittlung GmbH & Co. KG | 205 | 6.5% |
| DIS AG Germany | 87 | 2.8% |
| adesta GmbH & Co. KG | 45 | 1.4% |
| Primegate Consulting GmbH | 38 | 1.2% |
| KIKXXL | 37 | 1.2% |
| AMÖ Agentur für Marketing GmbH | 36 | 1.1% |
| AUTO1 Group AG | 25 | 0.8% |
| N.O.C Engineering GmbH | 21 | 0.7% |
| simplecon GmbH | 20 | 0.6% |
| Papp Personal GmbH Co. KG | 18 | 0.6% |
| Tempton Personaldienstleistungen GmbH NL Essen | 18 | 0.6% |
| Robert Bosch GmbH | 17 | 0.5% |
| Wundex Group GmbH | 16 | 0.5% |
| FERCHAU GmbH Niederlassung Rosenheim | 12 | 0.4% |
| Job Traveler GmbH | 12 | 0.4% |
| Hays AG | 11 | 0.3% |
| Michael Page GmbH | 11 | 0.3% |
| RADAS Jobbörse & Personalvermittlung GmbH | 10 | 0.3% |
| Thomann GmbH | 10 | 0.3% |
| hanfried Personaldienstleistungen GmbH | 10 | 0.3% |
| DSV - Global Transport and Logistics | 9 | 0.3% |
| EICS PD GmbH | 9 | 0.3% |
| Inovisco Mobile Media GmbH | 9 | 0.3% |
| Mercedes-Benz Group AG | 8 | 0.3% |
| VP Verbund Pflegehilfe GmbH | 8 | 0.3% |
Staffing agencies (Zeitarbeit) are included; see each employer page for the flag.
| Place ⇅ | Live ads ⇅ | Share ⇅ |
|---|---|---|
| Berlin | 361 | 11.4% |
| München | 149 | 4.7% |
| Hamburg | 141 | 4.5% |
| Frankfurt am Main | 94 | 3.0% |
| Düsseldorf | 93 | 2.9% |
| Köln | 84 | 2.7% |
| Nürnberg, Mittelfranken | 81 | 2.6% |
| Stuttgart | 67 | 2.1% |
| Mannheim | 56 | 1.8% |
| Bremen | 54 | 1.7% |
| Essen, Ruhr | 51 | 1.6% |
| Karlsruhe, Baden | 44 | 1.4% |
| Leipzig | 44 | 1.4% |
| Dresden | 43 | 1.4% |
| Hannover | 43 | 1.4% |
| Münster, Westfalen | 40 | 1.3% |
| Osnabrück | 39 | 1.2% |
| Bonn | 38 | 1.2% |
| Wiesbaden | 36 | 1.1% |
| Bielefeld | 35 | 1.1% |
| Bochum | 31 | 1.0% |
| Oldenburg (Oldb) | 31 | 1.0% |
| Dortmund | 30 | 0.9% |
| Bottrop | 29 | 0.9% |
| Potsdam | 29 | 0.9% |
Places are as the Bundesagentur names them; ads within the radius the agency assigns to the place name.
Indicators come from structured fields in the ads; many ads leave them blank. They describe current offers, not the whole labour market.
Mean annual gross earnings of employees in enterprises with 10 or more employees were €48,655 in 2022 (about €4,055 a month): men €54,375, women €42,325. The table splits them by broad occupation group (ISCO-08 major groups).
| Occupation group ⇅ | Mean annual gross € ⇅ | ≈ per month € ⇅ | Men € ⇅ | Women € ⇅ | Gap men vs women ⇅ |
|---|---|---|---|---|---|
| Managers | 111,275 | 9,273 | 122,563 | 80,940 | 34% |
| Professionals | 72,211 | 6,018 | 82,041 | 61,320 | 25% |
| Technicians and associate professionals | 53,017 | 4,418 | 62,701 | 45,472 | 27% |
| Clerical support workers | 43,425 | 3,619 | 47,200 | 41,008 | 13% |
| Service and sales workers | 33,728 | 2,811 | 34,866 | 33,155 | 5% |
| Skilled agricultural, forestry and fishery workers | 34,404 | 2,867 | 35,714 | 27,822 | 22% |
| Craft and related trades workers | 42,566 | 3,547 | 43,266 | 35,525 | 18% |
| Plant and machine operators and assemblers | 40,198 | 3,350 | 41,170 | 34,666 | 16% |
| Elementary occupations | 29,284 | 2,440 | 31,658 | 27,352 | 14% |
| Armed forces occupations | 43,730 | 3,644 | 46,673 | 38,801 | 17% |
Gap = (men − women) ÷ men, unadjusted for hours, age, occupation within group or industry. Figures are 2022 and do not include enterprises with fewer than 10 employees; wages have risen since. Groups are broad: a nurse and a doctor are not in the same group, but a baker and an electrician are.
The statutory minimum wage is €13.90 per hour from 1 January 2026 (Eurostat shows a full-time monthly equivalent of €2,343 for 2026, €2,161 for 2025). A further step to €14.60 on 1 January 2027 was set by the Minimum Wage Commission and the Federal Government: confirm on the official site. Mini-job earnings limit 2026: €603 a month (€7,236 a year).
Every day we store how many ads are live for Advertising and marketing. The Bundesagentur publishes no history, so this series becomes unique data. The trend line appears from the second day of tracking; today: 3,160 live ads.
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